Jeremy May
VP of Client Services
417.782.3694
Many carriers are currently feeling the pinch of an economic slowdown. Some organizations may respond to this by cutting back on their recruitment budgets. On the other hand, others might use this time to ensure they are well-positioned to capture market share when freight rates and volumes cycle back up. Here are three ways to make this latter approach work for you.
Clean Up and Manage Your Database
Your database contains critical information about potential candidates and can be a great asset in targeting the right fit for your organization and respective positions. Take some time to clean yours up and ensure that your records are up to date.
- Reassign candidate leads: Confirm all candidates have an assigned recruiter.
- Update candidate information: Ensure you have the latest contact details and employment history.
- Segment your database: Organize your database into categories to retarget specific groups effectively.
Keep Your Branding Campaigns Going
You may feel tempted to cut back on branding campaigns. We recommend you keep them consistent instead.
- Consistency is key: Maintain a consistent presence across your most relevant channels.
- Engage with your audience: Use social media and other platforms to interact with potential candidates and keep them informed about your company’s progress.
- Highlight your strengths: Showcase your company's strengths, values, and culture to attract the right talent.
Invest in Recruiter Training
When drivers do return, you’ll need an active and trained team of recruiters to win them over. Now is the time to train the team you have, and prepare your next generation of recruiters.
- Enhance sourcing skills: Teach recruiters how to effectively engage candidates from various platforms.
- Improve interviewing techniques: Train recruiters on how to conduct insightful and efficient interviews. This can also improve recruiter fatigue or burnout.
- Focus on candidate experience: Ensure recruiters understand the importance of providing a positive candidate experience to attract top talent.
Ready to Optimize Your Recruitment Strategy?
For leaders looking to maximize their recruitment budget during an economic slowdown, our team of experts at Ramsey MediaWorks is here to help. Contact us today at clientservices@ramseymediaworks.com to discuss how we can help you optimize your recruitment strategy, protect your bottom line, and position your company for growth.