It's travel season here at Ramsey MediaWorks! That means we've been making the rounds, going to conventions, seeing old friends... you know the drill.
Part of that blitz of activity included a stop at Oakley Trucking to appear on their great show THE OAKLEY PODCAST: TRUCKING, BUSINESS, & FAMILY. Host Jeremy Kellett discusses modern marketing techniques with RMW's VP of Sales Matt Lee, our VP of Client Services Jeremy May, and Account Representative Colin Harrison, and the conversation is truly a joy to behold. We may be biased but to us this is sure to be the media event of the year!
- Introducing Today’s Topic (0:12)
- Evolution of Advertising (3:13)
- Changes in Marketing Strategies (4:43)
- Fragmentation of Audiences (6:39)
- Challenges of Targeting Drivers (10:16)
- Common Marketing Mistakes (12:43)
- Importance of Authentic Messaging (15:10)
- Introduction to Digital Advertising (18:00)
- Local Advertising Success (19:53)
- YouTube’s Role in Company Culture (22:08)
- The Impact of Short-Form Content (25:31)
- Role of Pixels in Digital Marketing (28:34)
- Geo-Targeting in Advertising (33:33)
- Future of AI in Marketing (36:41
- Finding the Right Job (39:14)
- Thankful for Truck Drivers and Parting Thoughts (42:17)
You can also download the podcast from your podcast provider of choice.