Smarter Media Buying for
Better Hiring:
A Full-Funnel Approach

Recruiting isn't a numbers game—it's a precision game. Too many hiring teams get bogged down sifting through hundreds of unqualified applicants, wasting valuable time and resources. That's why a full-funnel media strategy is essential. It's not about blasting ads everywhere and hoping for the best. It's about putting the right message in front of the right candidates—at the right time. Ramsey MediaWorks takes a strategic, data-driven approach to media buying that prioritizes quality over quantity. We don't just flood your pipeline with unqualified leads. Instead, we leverage advanced targeting, layered audience segmentation, and performance-driven optimization to attract candidates who are the best fit for your company.

Why a Full-Funnel Media Strategy Matters

Most recruitment campaigns just chase their own tails because they focus only on immediate applications, ignoring the candidate journey. A full-funnel approach ensures that potential hires see your message multiple times, through multiple touchpoints. From initial brand awareness to final conversion, we strategically guide candidates through the process, increasing their likelihood of applying—and accepting an offer.

Precision Targeting:
Stop Wasting Budget on the Wrong Audience

We go beyond generic job board ads and cookie-cutter social campaigns.
Our media buying strategy includes:

Advanced audience segmentation

to ensure your message reaches the most relevant candidates

Layered targeting

based on location, demographics, interests, behaviors, job titles, and intent signals

Omnichannel distribution

that expands beyond typical job sites, using social, programmatic, direct partnerships, and more

The result?

More qualified applicants and fewer wasted ad dollars.

Data-Driven Optimization: Continual Refinement for Maximum Results

Tactics come and go, but strategy is the guiding force. We don't rely on guesswork—we let the data lead. Every campaign is continuously monitored, tested, and refined. If something isn't working, we pivot. If an opportunity emerges, we seize it. This agile approach ensures that your recruiting dollars are always working as efficiently as possible.

We don't rely on guesswork—we let the data lead.

Attract better candidates with less effort.

How We Can Help

If your recruiting team is drowning in unqualified applicants, it's time for a change. Our full-funnel media strategy helps you attract better candidates with less effort, allowing your team to focus on what really matters—hiring top talent. Let's build a smarter, more effective hiring pipeline that delivers
quality over quantity every time.