Doug Smith

 Director of Client Relations

 417.782.3694

 doug.smith@ramseymediaworks.com

 

As we move into July, the trucking industry finds itself at a pivotal moment. Historically, this month has been overlooked in terms of strategic planning and talent acquisition. However, savvy carriers should recognize July as a prime time to bolster their workforce and get ahead of the positive market reset. Here’s why July should be viewed as a positive month in the trucking industry for employment and why carriers should ramp up their talent acquisition marketing efforts.

1. Seasonal Economic Boost

July often marks a mid-year economic boost, driven by increased consumer spending during the summer months. With more goods being shipped, the need for efficient and reliable transportation becomes critical. This surge in activity presents an ideal opportunity for carriers to expand their workforce, ensuring they can meet heightened demand and maintain service quality.

2. Graduates Entering the Job Market

July sees a fresh influx of graduates entering the job market, eager to start their careers. This is an excellent time for the trucking industry to attract young talent. By targeting recent graduates, carriers can tap into a pool of enthusiastic and trainable individuals ready to embark on a new professional journey. Tailoring recruitment campaigns to highlight the stability, growth opportunities, and competitive salaries within the trucking industry can make it an appealing choice for these new job seekers.

3. Industry Stability and Recovery

The trucking industry has shown resilience in the face of economic challenges, and July often signals a period of stability and recovery. As market conditions improve, carriers should be proactive in their hiring strategies. By ramping up talent acquisition efforts now, carriers can position themselves advantageously for the latter half of the year, ensuring they have the necessary manpower to capitalize on market growth and recovery.

4. Strategic Planning for Peak Season

July serves as a crucial planning period for the peak holiday season later in the year. By hiring and training new employees in July, carriers can ensure their workforce is well-prepared for the increased demand during the holiday rush. Early recruitment allows for comprehensive training and integration of new hires, leading to a more efficient and cohesive team when peak season arrives.

5. Leveraging Recruitment Campaigns

To maximize the potential of July for talent acquisition, carriers should ramp up their marketing efforts. This includes:

• Digital Campaigns: Utilizing social media, job boards, and industry-specific platforms to reach a wider audience.
• Community Engagement: Partnering with local vocational schools, community colleges, and employment agencies to attract a diverse pool of candidates.
• Employee Referral Programs: Encouraging current employees to refer qualified candidates and find reliable new hires.
• Showcasing Benefits: Highlighting the advantages of working in the trucking industry, such as job security, competitive pay, and opportunities for advancement.

July presents a unique and often under-appreciated opportunity for the trucking industry to strengthen its workforce when it comes to professional drivers and support staff. By recognizing the potential of this month and ramping up talent acquisition marketing efforts, carriers can position themselves ahead of the positive market reset. Embracing July as a strategic period for recruitment will not only enhance operational efficiency but also ensure carriers are well-prepared for future growth and success. Now is the time to invest in talent and secure a brighter future for the trucking industry.

We will be happy to provide further guidance in your recruitment marketing efforts. If you’d like to talk with us, simply fill out the form below.