A Preflight Checklist for Landing Pages
Make your pages flightworthy with this 6-point list.
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To Make Your Marketing Take Off, Focus on Your Landings
It sounds backwards, but it's not.
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Do You Market Your Work Like You Market Your Work?
If that sounds redundant, keep reading.
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The Yin Yang of Marketing and Advertising
Here's a simple (kind of mystical) way to think about it.
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Employee Videos Are Good When They’re Good
Here are some guidelines to keep yours on the good list.
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A Diamond Is Forever. An Ad Is For…A While.
In some rare cases, an ad gets set in stone, but that's not the norm—and that's okay.
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