We Do Judge a Brand by Its Cover
Warning: the contents of this article may cause hunger and/or snacking. Reader discretion is advised.
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Which Matters More: the House or the Location?
The classic real estate tradeoff between house and location has
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Extra in the Ordinary: Rib
A creative viewpoint finds what's extra in an ordinary spare rib.
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Burger King or Pirate King?
Six Reasons BK's Recent Ad Traded a Crown for a Tricorn (that's a pirate's hat)
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Follow the Golden Rule (not the Pirate’s Rule) of Advertising
Advertise unto others as you would have them advertise unto you. That's the golden rule of advertising!
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