Measure Advertising Like a Chef, Part 4
Ad campaigns are like potatoes. Some are like McDonald’s fries—irresistible when they’re fresh, but inedible shortly thereafter
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Measure Advertising Like a Chef, Part 3
In cooking, the timing makes or breaks a dish just as much as the ingredients or measurements. It does the same in advertising.
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Extra in the Ordinary: Cloud
A creative viewpoint finds what's extra in an ordinary cloud.
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