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Get Your Trade Show Into Shape: Part 1

In this two-part article, we walk through six steps for overall show fitness and five steps for booth fitness.

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Recruiting Session 12: How to Recruit on Facebook

After discussing how NOT to recruit on Facebook, this Session switches gears and gives three reasons you'll like using FB to recruit.

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Recruiting Session 11: How Not to Recruit on Facebook

Used properly, Facebook can be a good addition to your recruiting strategy, but that's only if you're keeping relationships first and recruiting second.

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Extra in the Ordinary: Sweat

A creative viewpoint finds what's extra in ordinary sweat.

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Extra in the Ordinary: Intro

This series will take a creative look (serious, comical, or just plain quirky) at what's easy to miss in everyday items. We'll find what's extra in the ordinary.

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Recruiting Session 10: Seeing Your Advertising Results, Part 2

In this Session, we finish looking at six ways to illuminate the results of our advertising, and then conclude with the most important aspect of advertising: the need to see our ads through.

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Recruiting Session 9: Seeing Your Advertising Results, Part 1

In this Session, we begin looking at six ways to switch on the lights and see if our efforts and dollars are getting a good return or just going down the tubes.

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Recruiting Session 5: Having a Place for Drivers to Land, Part 2

Learn the #1 reason to use landing pages and two best practices for effectiveness.

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