1+ years of full-time digital marketing experience
Google Ads Certified
Google Analytics experience
Ability to multitask efficiently
Detail oriented and well organized
Proficiency with Microsoft and Google Suites
Possess well-honed written and oral communication skills
As a Digital Marketing Specialist, you will work directly in the Google Search Ad Network.
You will be responsible for creating and managing paid ad campaigns on the world’s most
popular search engine. The Digital Marketing Specialist is expected to have a base
knowledge of traditional and ”new age” marketing practices. The ideal candidate will
create compelling, conversion-driven search ads, with an ongoing curiosity on how to
optimize existing campaigns for optimal performance. This candidate will also be willing
to adapt to the ongoing, dynamic digital marketing landscape and, above all, be a team player.
Setup new Google Ads campaigns on-time and with accuracy.
Using data, improve our existing Google Ads campaigns to provide maximum ROI.
You may have experience inside of Facebook Ads, Bing, Programmatic Exchanges, etc.
Drive leads and consistently optimize conversions for our clients
Develop extensive, effective keyword lists and implement keyword strategies to drive leads
Provide in-depth analysis of results and ongoing optimizations
Perform weekly audits of your accounts
Generate weekly, bi-weekly, and monthly performance reports
Apply and monitor split testing for ad copies as well as keyword implementation
Maintain a well-versed understanding of industry trends and research industry-related media
Time management of digital marketing project budgets
Conversion-focused landing pages for advertising campaigns.
Our clients trust us to maximize the value of their advertising budgets which means we do everything
in our power to build high-performance landing pages that convert prospects into leads.
This includes updating and managing RMW’s database driven landing page system, keeping hard-coded
content up-to-date, A/B testing and tweaking page layouts, designing for conversion, and troubleshooting
when something in the process isn’t performing to the high standard we expect.
Full corporate website builds. We design and build everything from the look and feel to the
content structure and user experience. Our clients include local non-profits, regional and
national manufacturers, and national trucking companies.
Other daily job duties will include:
Perform website structure, image, & copy updates
Update & Manage RMW’s database-driven landing page system
Evaluate code to ensure it is valid, properly structured, and meets industry standards
Test sites and applications in different browsers and environments
Problem solve & fix bugs in existing projects
Document code so other developers can understand and contribute to it
The Skills You’ll Need
A solid understanding of HTML/CSS and responsive design
Experience with PHP
Experience with Git and GitHub
Experience with Node.js
Familiar with integrating REST-based APIs
If you don’t already have the experience, you’ll need to learn how to set up website analytics and
tracking systems. You won’t need to be an expert in Adobe Creative Suite, but you should at least know how to open
files and retrieve the pieces that you need.
Additional skills that will set you apart from other candidates:
Experience with Grid/Flexbox + browser support & fallbacks
Experience with SASS/LESS & other CSS preprocessors
Experience with SQL databases
Familiar with cURL
Familiar with common content management systems, templating, and plugin integration
Knowledge of graceful degradation & progressive enhancement