There’s no single solution to advertise jobs and reach all the drivers we need.

Instead it takes a good mix. In this Session, we’ll begin exploring some of the best options to boost the visibility of your jobs—starting with advice for traditional channels like TV, radio, and print, and concluding with the wizardry that is Google search advertising.

About Recruiting Sessions

This series focuses on the driver shortage facing the trucking industry and what we can do about it. Helping carriers find drivers is our everyday job. We work with companies across the country to plan and fulfill their recruiting strategies. That experience has taught us a lot about what works and doesn’t, and in these Sessions, we’ll share those lessons.