“The world will never starve for want of wonders; but only for want of wonder.”

-G.K. Chesterton, Tremendous Trifles

This series got its inspiration partly from Chesterton’s quotation and partly from our own perspiration here at Ramsey...

...uh, sorry, that came out less clear and more gross than we intended. What we mean to say is that, as an ad agency, we often sweat over how to communicate familiar things in fresh ways—to dig up those hidden gems that have been missed or tossed aside.

And without fail, we find there’s always something extra in the ordinary. Upon closer examination, the whitest light turns out to be a riot of colors, and plainest vanilla proves to be a complex atomic cocktail. Just as Chesterton observed, there are wonders to be seen all around if we’ll just see them.

To that end, we present this series. Each installment will take a creative look (serious, comical, or just plain quirky) at something that’s easily overlooked. We hope you enjoy.

And since we began by talking about sweat, we figured it would make a good subject for our first installment. So here goes.