An Ad’s Objective and CTA Should Be Like Peas and Carrots
That Means They Should Go Together
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Which Matters More: the House or the Location?
The classic real estate tradeoff between house and location has
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Burger King or Pirate King?
Six Reasons BK's Recent Ad Traded a Crown for a Tricorn (that's a pirate's hat)
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Follow the Golden Rule (not the Pirate’s Rule) of Advertising
Advertise unto others as you would have them advertise unto you. That's the golden rule of advertising!
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Measure Advertising Like a Chef, Part 4
Ad campaigns are like potatoes. Some are like McDonald’s fries—irresistible when they’re fresh, but inedible shortly thereafter
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