Question: Where’s the Geico of trucking?
The company that goes all in for funny, creative, and unexpected advertising?
Answer: There’s no such company.
But there could be. If (boring) insurance can have a Geico, surely so can trucking (which is far more interesting). Some company just needs to be gutsy enough to go for it.
Whoever finally does will get the whole industry’s attention, and every other trucking company will wish it had been them.
By the way...
...we’re ready to write and design those campaigns. In fact, we’re itching to.