Do your ideal drivers have a high pain tolerance?
If not, it’s time to review your application process and make it as painless as possible. They say you only get one chance to make a first impression, and a slow, complicated application process gives drivers an early opportunity to slide away from your company in favor of one that feels more inviting from the jump.
To help ensure your application process doesn’t drive away potential hires, give it an audit. This will identify pain points, reduce friction, and pinpoints areas of potential improvement that will make your process much more attractive to potential drivers.
Apply Yourself
Your first step is simple. Apply to your own job. As you go through the process, document any areas that consume extra time. A big culprit here tends to come in the form of unnecessary questions. Obviously, some information needs to be gathered at this point, but any data you can save for collection further along the hiring process should be held back until then.
Now that you’ve applied to your job… do it again! But this time, try it on a different device. If your first attempt was on a desktop, now try on a mobile device. Or vice versa. Don’t forget, most of your audience will be applying on their phone. You need to ensure the process works both ways.
Get In, And Get Out
Carriers should also review the length of their application process and make sure it is not too long or too complicated. Focusing only on the most pertinent information can help reduce the time and effort required for potential hires to complete the application. Look for redundancies or steps you can condense.
Ask Around
In addition to improving the application process, carriers should also consider surveying their hires during orientation for feedback on the application process. By gathering feedback from new hires, carriers can gain valuable insight from the driver’s perspective that can help identify areas of improvement and provide insight into why some drivers chose to apply elsewhere.
At the end of the day, it’s imperative that carriers review their application process and make it as painless and efficient as possible. This is a surefire way to increase your chances of attracting the best drivers and ensuring they ascend to the next level of the hiring process.
While we at Ramsey MediaWorks think you are the best one to review your own process, we’re also here to help audit your process and provide feedback. Our Client Services Team is always available to help you succeed while maintaining a competitive advantage.