Recruiting Session 9: Seeing Your Advertising Results, Part 1

Time to switch on the lights.

The only earthly way of knowing whether you have the right ads in the right places is to shine a light on their results. So in this Session, we begin looking at six ways to switch on the lights and see if our efforts and dollars are getting a good return or just going down the tubes.

About Recruiting Sessions

This series focuses on the driver shortage facing the trucking industry and what we can do about it. Helping carriers find drivers is our everyday job. We work with companies across the country to plan and fulfill their recruiting strategies. That experience has taught us a lot about what works and doesn’t, and in these Sessions, we’ll share those lessons.