In this Session, we finish looking at six ways to illuminate the results of our advertising, and then conclude with the most important aspect of advertising: the need to see our ads through.
This series focuses on the driver shortage facing the trucking industry and what we can do about it. Helping carriers find drivers is our everyday job. We work with companies across the country to plan and fulfill their recruiting strategies. That experience has taught us a lot about what works and doesn’t, and in these Sessions, we’ll share those lessons.