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Measure Advertising Like a Chef, Part 4

Ad campaigns are like potatoes. Some are like McDonald’s fries—irresistible when they’re fresh, but inedible shortly thereafter

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Measure Advertising Like a Chef, Part 3

In cooking, the timing makes or breaks a dish just as much as the ingredients or measurements. It does the same in advertising.

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Extra in the Ordinary: Cloud

A creative viewpoint finds what's extra in an ordinary cloud.

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